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Outdoor advertising does not only include billboards but also advertisements that appear inside and outside of public transport vehicles, in waiting areas, and at stations and terminals. Compared to billboards, these advertisements may be smaller but it provides a variety of platforms and it's more cost-effective. Here are some of its advantages: It can't be ignored. Similar to billboards, people can't turn off transit advertisements or change the channel like they do with televisions. It's there and will always be there - well at least until it's taken down. People are exposed to your Outdoor Digital Media advertisements whether they like it or not. Address a bigger audience. You'll not only be able to reach out to s in taxis, buses or trains but you'll also be able to reach out to families, professionals, students, shoppers and tourists who either have their own cars or are just passing by. You have the opportunity to advertise to a varied audience. Flexibility Advertisements on cars are also able to reach places you didn't even think of so there are a lot of possibilities to get your message out there. You can also have your advertisements in different sizes which will give you the opportunity to be more creative and innovative. Frequency Since your advertisements stay in the same place, people who pass by will be able to see it several times which will help them remember it. Long exposures This applies to advertisements placed inside taxis, buses, and trains which will be exposed for a long time to passengers. Timely ads Some passengers are on their way to eat, shop, or watch a movie which will make it easier to convince them to follow your advertisement. Target-focused Aside from reaching a variety of people, you can also target specific groups by placing them in certain areas. Interactive With the advance of technology, a lot of transit ads - like OOH Media Advertising - have become more interactive which helps capture the attention of people no matter how busy they are. Ability to captivate Given a variety of platforms, you're able to create the most creative advertisement and ones that come to life. Panel frames are brought to life by SMRT Media with 3D life-like objects transforming the escalator crowns at Raffles Place Station into window displays. Availability Also similar to billboards, transit advertisements are available day and night. There are a lot of possibilities for advertisers using transit advertising to create successful out of home advertising campaigns that are both innovative and cost-effective. Berita Hari Ini Social media has become a routine activity for many people across the globe. Some people check their preferred networks daily or weekly while others might even check in multiple times a day. Regardless of level of use, people have become accustomed to social media, and many often use it as a preferred form of communication. It is not uncommon for people today to learn of important news, such as engagements, births, and deaths, on social media. People also use it as a preferred form for sending invitations to family and friends as well. With over a billion active monthly users just on Facebook alone (as of June 2014), the importance placed on online social environments is clear in today's world. There are few aspects in life not able to be integrated with social media nowadays. It is a fast and effective way to share information, especially now that networks are also integrated with mobile. Credit: Jason A. Howie at Flickr/Creative Commons-Attribution While social media, at its core, is built around the idea of socialization and connectivity, it has also had a dynamic effect on how people communicate with one another. On one level it brings people closer, however, does it also distance people? Whatever your perspective, social media has had an impact on interpersonal communication. Perhaps in some ways for the better, some for the worse. Brings People Together Social media networks advertises themselves as a way for people to connect. And they can do it very easily. How many people have reconnected with family members, old friends or classmates through finding them on any given network? In this sense, relationships can be renewed or new ones created. People that would never have otherwise talked to each other, for instance due to differences in time zones, can now communicate as frequently as they'd like. In this respect social media is very beneficial. People who might not have previously connected now routinely are able to stay in contact with one another. Does Social Media Lead to Disconnect? While people can be brought closer, on the flip side, can social media also tear relationships further apart? On one hand, people can rapidly respond to one another in real time. On the other, how deep are these conversations? Is the communication more superficial with social media as the intermediary between two or more people? Or does it contain the same level of intimacy it would have in days past? Social media can perhaps be likened to a telephone conversation -- almost. But there are two major differences, the connotations that come with voice are absent and conversations are typically not private. Susan Tardanico, CEO of the Authentic Leadership Alliance (courtesy Forbes), considers the idea that social media sabotages real communication. "Studies show that only 7 percent of communication is based on the written or verbal word. A whopping 93 percent is based on nonverbal body language," Tardanico writes. Without voice nuances, messages can be easily misconstrued and, ultimately, have an effect on a relationship if a misunderstanding were to occur. Tardanico points out people can hide behind electronic forms of communication, such as Facebook posts, Tweets, emails and texts - even emoticons. As a result, the people who are talking may not truly know what is going on in the other person's life, making an important part of communication lacking. Leading to the question, how in-depth can people really get online when conversing? And, if this form of communication takes precedence over other forms, can (or will) relationships become distanced over time? Quality vs. Quantity With communication being publicly shared, the question of quality vs. quantity also arises. Sure, people talk to one another every day online, but is the quality of communication aligned with the type associated with close relationships? Over time the interpersonal communication that has traditionally occurred between people could theoretically disintegrate, being overcome by quick messages and conversations that are on a superficial level. Will these communications on social media be valued, or even remembered? Not to mention the privacy factor. Not all people are willing share thoughts/feelings/ideas online, but they might also use these websites as their primary way to communicate. After a while, true sharing can also begin to disappear. Although, while over a billion people use social media, there is a population that refuses to engage on it. An April 2013 Cornell study highlighted reasons some people quit or refused to join Facebook. The holdouts said they did not want to display or live in a "global aquarium". With the brevity that exists in social media messages, either sent publicly or privately, do those individuals polled have a point? Credit: Leigh Goessl/All rights reserved Depth of Relationships Although the various networks offer a distinct way for people to communicate, they could potentially impact the depth of relationships if people aren't careful. For instance, if quality were to be replaced by quantity of the communication taking place in relationships, this could lead to a loss of close connections to family and friends. Does the human element get lost between the messages? It could. But does it have to? If people remain aware of this possibility and make an effort to maintain human contact with one another, in addition to the electronic methods of talking, online networks could very well enhance a relationship rather than distance it. Electronic communications have had a significant impact on various aspects of life, including both personal and business relationships. It is important to remember that communication is a two-way street. Sending a message to everyone on an online network is not the same thing as engaging in interpersonal communication. In order for communication to succeed there has to be ongoing dialogue that contains a level of familiarity and/or intimacy. People who can recognize the importance of talking offline and effectively maintain the two-way street can enjoy the benefits of social networks without losing true interpersonal communication. However, there may also be those that end up stuck in the "global aquarium" if they aren't careful. [ Related reading: How the Internet Changed the World ] Suara.com Social media websites are a relevant and a crucial aspect of Web surfacing in all parts of the world. The social media networking websites of today require only the most accommodating and innovative Web hosting. Because social media, podcast, forum wikis and weblog formats are varied, website hosts must be responsive and flexible to all of their client's needs. One of the common features among social networking websites is how they discuss and share personal information, which is something all social media campaigns need to keep in mind. Above all else, it is important to remember that social media campaigns are becoming quite crowded and generate a huge amount of traffic. Because of this, bandwidth usage is higher than ever. In order to meet this demand, fast servers are a must when launching social media efforts. Every day, high bandwidth usage continues to grow as various media elements, such as applets, instant message functions, pictures and videos, are integrated into social media websites. All of these types of media place a heavy demand on the web hosts of today. Perhaps the most critical area where web hosts need to excel is in their response to the public interest. Targeted SM campaigns cause big traffic boosts once the public begins to respond to the campaign message. Due to this traffic surge, server overload risks increase, which is why website hosts need to take a proactive approach to accommodating this high demand. But they cannot get away with using any kind of site content. In order to attract new users as well as nail down long-term interest, it is essential to utilize timely content management. Websites that do not provide regular fresh content, are not well maintained, run slow and are not open to suggestions do not gain and keep substantial amounts of traffic. Traffic is the main goal of all successful SM campaigns. Because SM website hosting relies on content management, it is the job of web hosts to provide a wide array of tools for installing and editing Web content. Drupal is one of these effective software packages that helps people and businesses publish content on their websites. The free add-ons and built-in functions of Drupal aid users in uploading files, creating blogs and using p2p networking. cPanel is another crucial tool for website hosting. This application allows for tight security, layered administration and features not available in any other similar application. The cPanel program is a must-have toolkit for launching new websites, which is a critical phase in any SM campaign. Besides the above-mentioned tools, there are more common features shared by superb social media campaigns. One such similarity is that they are all goal oriented. A clear and straightforward description of the goals and is the start of all great campaigns. If you want to raise product awareness or get product/service feedback, you need to first determine your goals in order to avoid aimlessness. As the campaign continues, review these goals to maintain focus as you consider account experiences. Brand identity is of the utmost importance. Due to social media's nature, your marketing campaign will have a wide reach so your campaign must correctly reflect its purpose from the word "go." It is also important to establish a communication outlet with the Internet community. While there are some SM campaigns that dislike feedback and disable comments, successful campaigns are responsive and tailor their message in order to meet the always-changing demands of their target audience. Entice your visitors. You can encourage online visitors to share information about your campaign efforts by giving away new offers and special discounts to repeat guests. Finally, utilize your Facebook page's status changes and updates to expand your network of prospective clients. Because people tend to check their personal profiles on a regular basis, you will be able to instantly update them regarding special promotions. If you use the above tips and tools, you can achieve a powerful social media campaign in just a few clicks! Suara.com By Diane T. Creston The short answer is: very. New media was not immediately embraced by a large percentage of the business community. The reasons are simple. Approximately, ten to twenty percent of Americans are what we call "early adapters" and open to new ideas, products and opportunities. They are naturally curious and very self-motivated. Since this group is very likely to be among the first to try anything new, often for the fun of it, new media is an exciting challenge. The remaining eighty to ninety percent fall into the play-it-safe category. They resist new things and generally wait until the idea, product, etc., has become accepted and tried by others. They also resist the discomfort of the learning curve because it's easier to stay with what they know. True to form, the "early adapters" and the play-it-safe group reacted to new media in a very predicable ways. The "early adapters" embraced new media and the play-it-safe group decided they just didn't get it, so why bother. Like it or not, new media has emerged as a major player in advertising and marketing, the Internet and wireless technologies. New, different and consumer driven, new media is not going away any time soon. The media revolution is here and it does not play by the same rules as traditional media. As a kid, I was the last one to leave the library. When we took vacations by car, I always had my nose in a book in spite of parental concerns that I would ruin my eyes. One day, I hoped that I would achieve enough success to be able to afford a huge library. Today that's a reality, and it's called the Internet. I'm still one of the last ones to leave the "library" on the East coast -- sometimes at 2:00 AM. The beauty of this new "library" is that it's 24/7 with very loyal customers. Today, before making a purchase, taking new medicine, or making financial decisions, a large percentage of people conduct online research. Consumers are spending a larger percentage of the online time with content and on popular social-networking sites. In 2001, many manufacturers and publishers were wondering whether to include new media in the mix. Today, there is no question regarding the importance of the new "pull" media fueled by new technology and consumers. Internet users are spending nearly half their online time visiting content -- a 37% increase in share of time from four years ago and nearly as much time as spent on communications and commerce combined -- according to a four-year analysis of the Internet Activity Index (IAI) issued by the Online Publishers Association (OPA). The IAI is a monthly gauge of the time that users spend with e-commerce, communications, content and search; it is conducted by Nielsen/NetRatings. Leave your comfort zone behind and take a serious look at this new and exciting opportunity if you haven't already done so. Does that mean that you should shift the greater percentage of your media budget to new media? Definitely not. Like a strong financial portfolio, your marketing plan should be diversified. Author's Bio: Diane T. Creston, president/creative director of Creston Advertising & Marketing, Inc., is a noted marketing and branding expert who has developed campaigns for a variety of manufacturers and service providers including Sony, Behrman Capital, AccelTree Software, LGB of America, Carrera, Cabbage Patch Kids and Life Mentor Coach/author, Lance Heft, among others. She is also a published author and on-air personality who covers a wide array of topics that range from business, health, beauty to childhood development. Berita Hari Ini Outdoor advertising does not only include billboards but also advertisements that appear inside and outside of public transport vehicles, in waiting areas, and at stations and terminals. Compared to billboards, these advertisements may be smaller but it provides a variety of platforms and it's more cost-effective. Here are some of its advantages: It can't be ignored. Similar to billboards, people can't turn off transit advertisements or change the channel like they do with televisions. It's there and will always be there - well at least until it's taken down. People are exposed to your Outdoor Digital Media advertisements whether they like it or not. Address a bigger audience. You'll not only be able to reach out to s in taxis, buses or trains but you'll also be able to reach out to families, professionals, students, shoppers and tourists who either have their own cars or are just passing by. You have the opportunity to advertise to a varied audience. Flexibility Advertisements on cars are also able to reach places you didn't even think of so there are a lot of possibilities to get your message out there. You can also have your advertisements in different sizes which will give you the opportunity to be more creative and innovative. Frequency Since your advertisements stay in the same place, people who pass by will be able to see it several times which will help them remember it. Long exposures This applies to advertisements placed inside taxis, buses, and trains which will be exposed for a long time to passengers. Timely ads Some passengers are on their way to eat, shop, or watch a movie which will make it easier to convince them to follow your advertisement. Target-focused Aside from reaching a variety of people, you can also target specific groups by placing them in certain areas. Interactive With the advance of technology, a lot of transit ads - like OOH Media Advertising - have become more interactive which helps capture the attention of people no matter how busy they are. Ability to captivate Given a variety of platforms, you're able to create the most creative advertisement and ones that come to life. Panel frames are brought to life by SMRT Media with 3D life-like objects transforming the escalator crowns at Raffles Place Station into window displays. Availability Also similar to billboards, transit advertisements are available day and night. There are a lot of possibilities for advertisers using transit advertising to create successful out of home advertising campaigns that are both innovative and cost-effective. Berita Hari Ini Social media has become a routine activity for many people across the globe. Some people check their preferred networks daily or weekly while others might even check in multiple times a day. Regardless of level of use, people have become accustomed to social media, and many often use it as a preferred form of communication. It is not uncommon for people today to learn of important news, such as engagements, births, and deaths, on social media. People also use it as a preferred form for sending invitations to family and friends as well. With over a billion active monthly users just on Facebook alone (as of June 2014), the importance placed on online social environments is clear in today's world. There are few aspects in life not able to be integrated with social media nowadays. It is a fast and effective way to share information, especially now that networks are also integrated with mobile. Credit: Jason A. Howie at Flickr/Creative Commons-Attribution While social media, at its core, is built around the idea of socialization and connectivity, it has also had a dynamic effect on how people communicate with one another. On one level it brings people closer, however, does it also distance people? Whatever your perspective, social media has had an impact on interpersonal communication. Perhaps in some ways for the better, some for the worse. Brings People Together Social media networks advertises themselves as a way for people to connect. And they can do it very easily. How many people have reconnected with family members, old friends or classmates through finding them on any given network? In this sense, relationships can be renewed or new ones created. People that would never have otherwise talked to each other, for instance due to differences in time zones, can now communicate as frequently as they'd like. In this respect social media is very beneficial. People who might not have previously connected now routinely are able to stay in contact with one another. Does Social Media Lead to Disconnect? While people can be brought closer, on the flip side, can social media also tear relationships further apart? On one hand, people can rapidly respond to one another in real time. On the other, how deep are these conversations? Is the communication more superficial with social media as the intermediary between two or more people? Or does it contain the same level of intimacy it would have in days past? Social media can perhaps be likened to a telephone conversation -- almost. But there are two major differences, the connotations that come with voice are absent and conversations are typically not private. Susan Tardanico, CEO of the Authentic Leadership Alliance (courtesy Forbes), considers the idea that social media sabotages real communication. "Studies show that only 7 percent of communication is based on the written or verbal word. A whopping 93 percent is based on nonverbal body language," Tardanico writes. Without voice nuances, messages can be easily misconstrued and, ultimately, have an effect on a relationship if a misunderstanding were to occur. Tardanico points out people can hide behind electronic forms of communication, such as Facebook posts, Tweets, emails and texts - even emoticons. As a result, the people who are talking may not truly know what is going on in the other person's life, making an important part of communication lacking. Leading to the question, how in-depth can people really get online when conversing? And, if this form of communication takes precedence over other forms, can (or will) relationships become distanced over time? Quality vs. Quantity With communication being publicly shared, the question of quality vs. quantity also arises. Sure, people talk to one another every day online, but is the quality of communication aligned with the type associated with close relationships? Over time the interpersonal communication that has traditionally occurred between people could theoretically disintegrate, being overcome by quick messages and conversations that are on a superficial level. Will these communications on social media be valued, or even remembered? Not to mention the privacy factor. Not all people are willing share thoughts/feelings/ideas online, but they might also use these websites as their primary way to communicate. After a while, true sharing can also begin to disappear. Although, while over a billion people use social media, there is a population that refuses to engage on it. An April 2013 Cornell study highlighted reasons some people quit or refused to join Facebook. The holdouts said they did not want to display or live in a "global aquarium". With the brevity that exists in social media messages, either sent publicly or privately, do those individuals polled have a point? Credit: Leigh Goessl/All rights reserved Depth of Relationships Although the various networks offer a distinct way for people to communicate, they could potentially impact the depth of relationships if people aren't careful. For instance, if quality were to be replaced by quantity of the communication taking place in relationships, this could lead to a loss of close connections to family and friends. Does the human element get lost between the messages? It could. But does it have to? If people remain aware of this possibility and make an effort to maintain human contact with one another, in addition to the electronic methods of talking, online networks could very well enhance a relationship rather than distance it. Electronic communications have had a significant impact on various aspects of life, including both personal and business relationships. It is important to remember that communication is a two-way street. Sending a message to everyone on an online network is not the same thing as engaging in interpersonal communication. In order for communication to succeed there has to be ongoing dialogue that contains a level of familiarity and/or intimacy. People who can recognize the importance of talking offline and effectively maintain the two-way street can enjoy the benefits of social networks without losing true interpersonal communication. However, there may also be those that end up stuck in the "global aquarium" if they aren't careful. [ Related reading: How the Internet Changed the World ] Berita Hari Ini The primary components that are the basis of any media plan and all of the different segments of the media plan must relate and work with these components. Here are some questions to consider: 1)Is the media plan related to a brand awareness campaign or a promotional event driven campaign? This becomes the difference between people hearing your name and knowing who you are versus if you are trying to get people to a specific location for an event. 2)Is there a geographic target? Your answer to this will make it easier to evaluate which vendors will be most effective in your campaign. 3)Is there a demographic target? For example, demographics are about men, women, married, single, retired, students, full time, part time, families, income and much more. Your demographic target will help you determine where to advertise. 4)Do you have a timeline? For example are you interested in increasing sales or traffic for a given weekend, month, or season? Or you may wish to consider periodic events to advertise. Is your business seasonal? 5)Are there any media outlets that simply do not make sense for your advertising campaign? For example, is television advertising prohibitively expensive for your budget? Do you have a message for which outdoor advertising would not give you the space to present? 6)Of course, there is one primary question to consider: What is your advertising budget? Once you have answered all of these questions, you are ready to begin the research process. This will require looking at each medium's strengths and weaknesses and the different ways that you can reach your target audience with each. The various traditional advertising mediums are negotiated and purchased differently. The traditional media include Television, Cable, Newspaper, Magazine, Radio and Billboards. Looking at each medium in the context of how you answered the six earlier questions makes a daunting task much more manageable and you will likely find it necessary to research only a few of the mediums further. Once you have weeded out the media that doesn't make sense for your campaign, it is time to look at how to create a strong campaign within each medium and create a supportive media mix. In order for you to have an effective campaign, you need to reach your target audience with your message with enough critical mass of repetition for them to remember who you are and move them to action. Here is a review of Television, Radio and Print as an example to consider for a media plan. Television The average consumer spends more time in front of the television than listening to the radio or reading the newspaper. Television is considered one of the main forms of advertisement for business. This would theoretically be a natural however, television advertising has a bigger budget requirement. Radio Consumers are using the radio while driving or working when they are at work. While the cost of radio is not inexpensive, it is less than television advertising. To keep your radio advertising budget lower, you can choose to advertise on public radio stations, where costs are reduced and target marketing is a bit easier. Consumers use print media, not only to read about news or their particular interest, but also to review the advertising. As far as most advertisers are concerned, print advertising is the most effective. For example when reading the newspaper, the person's entire attention is on the paper. Before you decide on the media for your advertising and your media plan, the questions you answered in this article will help decide which method would best suit your business. Get the most out of your advertising buy. Berita Hari Ini For this blog, I am going to focus on email marketing, since with direct marketing, few businesses have the budget to send out multiple messages in a week or in a month. Email marketing is low cost and lends itself to frequent emails. How often is too often? First, know your audience. Are they the type that are okay with multiple messages? If your audience is aged thirty or below, they might not be as aggravated as the over fifty crowd with weekly emails. Second, examine your message. What are you sending out - discounts, general information or information that is time sensitive? Send general and industry information out, as a reminder of what you have to offer, every few months. . Send time sensitive information more frequently and in a timely fashion so that it can be utilized properly. Third, what is your industry? An industry with frequent changes that could impact a customer's life lends itself to frequent updates. For example, a business that is about Social Media, could send weekly updates on important tools and links because things change so frequently in that industry. The same is true for other industries such as a mortgage or a finance industry. Watch your email marketing reports. If you are sending out weekly messages and notice a high number of opt-outs, you may be sending emails too frequently. A low open rate can also point to adding mailings. An easy way to decide how often to nurture, is to ask. A simple poll on your Social Media site asking how often they would like to receive messages is a simple and easy way to discover what your audience wants. Author's Bio: Candy Sugarman earned her degree in Psychology from U.C.L.A. and worked in a variety of industries utilizing a wide-range of skills, for the last two decades. She began her virtual assistant practice in 2007 by offer real estate agents administrative support and internet marketing. Intrigued by the increase in popularity in Social Media, Candy earned her Certification in Social Media marketing from VA Classroom. With a love of learning, she quickly sought out and obtained her certification in Social Network Design, Online Video skills and as well as Virtual Event Specialist Certification. With a deep desire to help entrepreneurs and small business owners understand and master online marketing, she created PlayBig Online Marketing. Due to the fast-paced changes in the online marketing world, she is able to use her ability to adapt and learn quickly to offer the very latest and best to her clients. Never content with the status quo, she is always searching and learning ways to improve processes, systems, and create automation whenever possible to deliver to her clients the very best in an efficient and successful manner. Suara.com In the current world, there are so many things that have been brought about by technology. There is now the availability of social Medias like facebook and twitter. These help people a lot in ensuring that they get the best ever when it comes to the services and products provided to them by the different companies. The Online CRM if allowed on the social media will really help the business a lot. The consumers will be able to chat with the business owners at their own convenient time for any necessary changes that they want to be done without involving the entire public. This will help greatly in improving the reputation of the company. Online CRM is the ability to maintain the consumers by a country and also reducing the entire cost of production. When all the business owners are able to communicate with the customers via the social media, they will in deed share a lot towards the improvement of the services that are provided to them. They will be able to work on the necessary changes in the least time possible. There will be good progress in the marketing of their business online because the truth will always be told about their products online. Customers will also be in a position to offer the best rating for the products and services once they do some conversation via social media and the necessary changes are done. The business owners who use the Online CRM in connection with social medias are able to get to be familiar with the customers. They will get to know each other well and in the process they will progress in what they do. Therefore, it is advisable for people with their businesses to turn to the social media for remarkable improvement of what they provide to the customers. This way they will be able to retain those customers and even get more potential ones. It is very possible for all the business people to create some of their business links on the social media where they can put on some topical issues concerning their businesses. This is of great help because they will get so many suggestions from the comments they get from the customers. It is very beneficial to them since it will improve the Online CRM. They will be in a position to maintain more customers and even attract more potential ones. Considering social media as a way of promoting Online CRM is very vital for all the businesses. There should be some daily updates of what is entailed in the social media so that they will be highly equipped with knowledge to know how to deal with the consumers. This way the businesses will grow very fast with a lot of sales being made every now and then. Therefore, this is the time that business people should go for the social media sites to enhance the growth of their businesses. The more the information on the social media the better for changes of the business operations. This will in deed cater for the consumers. Author's Bio: Pushelist Masurov is writer and content supplier for webCRM. After two years writing for the local university newspaper, he prefers to write about online CRM systems and social media. And here you can read more info. Berita Hari Ini |