Outdoor advertising does not only include billboards but also advertisements that appear inside and outside of public transport vehicles, in waiting areas, and at stations and terminals. Compared to billboards, these advertisements may be smaller but it provides a variety of platforms and it's more cost-effective. Here are some of its advantages:
It can't be ignored.
Similar to billboards, people can't turn off transit advertisements or change the channel like they do with televisions. It's there and will always be there - well at least until it's taken down. People are exposed to your Outdoor Digital Media advertisements whether they like it or not.
Address a bigger audience.
You'll not only be able to reach out to s in taxis, buses or trains but you'll also be able to reach out to families, professionals, students, shoppers and tourists who either have their own cars or are just passing by. You have the opportunity to advertise to a varied audience.
Advertisements on cars are also able to reach places you didn't even think of so there are a lot of possibilities to get your message out there. You can also have your advertisements in different sizes which will give you the opportunity to be more creative and innovative.
Since your advertisements stay in the same place, people who pass by will be able to see it several times which will help them remember it.
This applies to advertisements placed inside taxis, buses, and trains which will be exposed for a long time to passengers.
Some passengers are on their way to eat, shop, or watch a movie which will make it easier to convince them to follow your advertisement.
Aside from reaching a variety of people, you can also target specific groups by placing them in certain areas.
With the advance of technology, a lot of transit ads - like OOH Media Advertising - have become more interactive which helps capture the attention of people no matter how busy they are.
Ability to captivate
Given a variety of platforms, you're able to create the most creative advertisement and ones that come to life. Panel frames are brought to life by SMRT Media with 3D life-like objects transforming the escalator crowns at Raffles Place Station into window displays.
Also similar to billboards, transit advertisements are available day and night.
There are a lot of possibilities for advertisers using transit advertising to create successful out of home advertising campaigns that are both innovative and cost-effective.
Berita Hari Ini